Not one sheep in sight.
We are fierce, independent thinkers with an unparalleled understanding of the intersection between brands, communities, and culture.
Mission
& Values
At Lupine, we don’t just do the work — we believe in the why behind it
We’re driven by purpose and powered by passion. Our mission is to create bold, meaningful marketing that connects brands to culture and people to ideas. We thrive on complex challenges and meet them with creativity, intention, and joy.
Our senior leadership is hands-on and deeply invested, blending decades of experience in design, strategy, and storytelling with a fierce belief in the power of collaboration. Whether building brands from the ground up or helping them evolve, we stay rooted in integrity and originality.
Kate Wolff
Founder & CEO
A lifelong creative and strategist, Kate leads with instinct and intention—bridging brand and culture through work that connects on a human level.
With roots in brand, experiential, and social marketing, she built Lupine as a home for bold thinking and breakthrough ideas. Her leadership is defined by a deep love of the creative process and a sharp eye for cultural nuance. She believes the best marketing doesn’t just reflect the moment—it helps create it.
Kate’s work has earned top industry honors, including the AAF Mosaic Award, and she’s judged the Clio Awards, Shorty Awards, EFFIES, and ANA Awards. She’s also a sought-after speaker at Cannes Lions, Fast Company Innovation Festival, Advertising Week, and Brand Week, sharing insights on creativity, culture, and building brands with staying power.
At her core, Kate is driven by the work—the spark of a great idea, the craft of bringing it to life, and the magic that happens when creativity meets cultural relevance. At Lupine, she leads a team that doesn’t just follow culture—they help shape it.
Meet the Pack
At Lupine, we don’t follow trends — we craft culture. We’re a collective of strategists, storytellers, and makers who translate insight into lasting engagement. Our agile studio delivers bold, end-to-end solutions that cut through the noise and spark conversation.
