• Every wolf has a unique howl. So do we. That’s why we rebranded—to let every voice in our pack be heard, loud and proud.

  • Every wolf has a unique howl. So do we. That’s why we rebranded—to let every voice in our pack be heard, loud and proud.

  • Every wolf has a unique howl. So do we. That’s why we rebranded—to let every voice in our pack be heard, loud and proud.

Check Out Our Latest Work

Check Out Our Latest Work

Hi.

We’re Lupine.

We’re an agency with an

unparalleled understanding

of the intersection between
brands, communities

and culture.

Here’s What We Do Best

Here’s What We Do Best

Here’s What We Do Best

Here’s What We Do Best

Meet the Pack

At Lupine, we don’t follow trends — we craft culture. We’re a collective of strategists, storytellers, and makers who translate insight into lasting engagement. Our agile studio delivers bold, end-to-end solutions that cut through the noise and spark conversation.

Get to Know Us

Get to Know Us

Get to Know Us

Get to Know Us

Press to
Impress

Interested? Let's Chat

Interested? Let's Chat

Interested? Let's Chat

Whether it’s our campaigns or company culture, we’re always excited to get coverage.

Interested? Let's Chat

Interested? Let's Chat

7

October 2024

Kate Wolff of Lupine Creative on Going Boldly Beyond Briefs

Vendelux

6

August 2024

Christina Tosi Shares Her No. 1 Baking Tip for LG Kitchen: The Tester Cookie

People Magazine

7

March 2024

The Texas Chain Saw Massacre Turns 50 with Frightening Tribute

Fangoria

24

June 2024

BoxLunch Treat Truck Rolls into SDCC 2024 with Lupine-Crafted Fandom Feels

Collider

1

May 2024

Taylor Rooks Is Bringing Mental Health To The Forefront With LG’s ‘Transparent Conversations’

Essence

15

November 2024

Victoria Monét Talks Songwriting With Spotfy

Billboard

31

December 2023

HBO Max and Lupine Celebrate Queer Expression in Florida’s Art of Drag Series

Out Magazine

3

March 2023

HBO Max Transforms SXSW with Immersive Coffeehouse for The Last of Us & The White Lotus Variety

Variety

13

February 2023

Universal Standard Disrupts Super Bowl Fashion Norms with Inclusive Message

WWD

13

February 2023

Spotify Launches GLOW, a New LGBTQ+ Inclusion Initiative with Lupine Strategy

Billboard

7

October 2024

Kate Wolff of Lupine Creative on Going Boldly Beyond Briefs

Vendelux

6

August 2024

Christina Tosi Shares Her No. 1 Baking Tip for LG Kitchen: The Tester Cookie

People Magazine

7

March 2024

The Texas Chain Saw Massacre Turns 50 with Frightening Tribute

Fangoria

24

June 2024

BoxLunch Treat Truck Rolls into SDCC 2024 with Lupine-Crafted Fandom Feels

Collider

1

May 2024

Taylor Rooks Is Bringing Mental Health To The Forefront With LG’s ‘Transparent Conversations’

Essence

15

November 2024

Victoria Monét Talks Songwriting With Spotfy

Billboard

31

December 2023

HBO Max and Lupine Celebrate Queer Expression in Florida’s Art of Drag Series

Out Magazine

3

March 2023

HBO Max Transforms SXSW with Immersive Coffeehouse for The Last of Us & The White Lotus Variety

Variety

13

February 2023

Universal Standard Disrupts Super Bowl Fashion Norms with Inclusive Message

WWD

13

February 2023

Spotify Launches GLOW, a New LGBTQ+ Inclusion Initiative with Lupine Strategy

Billboard

13

October 2022

HBO Max Levels Up NYCC 2022 with Fandom-First Brand Activations

BizBash

22

October 2022

Superficial corporate attempts to show LGBTQ solidarity might be doing more harm than good.

Fortune

13

January 2022

SmartBrief Highlights Why People Are Not Spoils of War—A Lupine POV

SmartBrief

7

October 2024

Kate Wolff of Lupine Creative on Going Boldly Beyond Briefs

Vendelux

6

August 2024

Christina Tosi Shares Her No. 1 Baking Tip for LG Kitchen: The Tester Cookie

People Magazine

7

March 2024

The Texas Chain Saw Massacre Turns 50 with Frightening Tribute

Fangoria

24

June 2024

BoxLunch Treat Truck Rolls into SDCC 2024 with Lupine-Crafted Fandom Feels

Collider

1

May 2024

Taylor Rooks Is Bringing Mental Health To The Forefront With LG’s ‘Transparent Conversations’

Essence

15

November 2024

Victoria Monét Talks Songwriting With Spotfy

Billboard

31

December 2023

HBO Max and Lupine Celebrate Queer Expression in Florida’s Art of Drag Series

Out Magazine

3

March 2023

HBO Max Transforms SXSW with Immersive Coffeehouse for The Last of Us & The White Lotus Variety

Variety

13

February 2023

Universal Standard Disrupts Super Bowl Fashion Norms with Inclusive Message

WWD

13

February 2023

Spotify Launches GLOW, a New LGBTQ+ Inclusion Initiative with Lupine Strategy

Billboard

7

October 2024

Kate Wolff of Lupine Creative on Going Boldly Beyond Briefs

Vendelux

6

August 2024

Christina Tosi Shares Her No. 1 Baking Tip for LG Kitchen: The Tester Cookie

People Magazine

7

March 2024

The Texas Chain Saw Massacre Turns 50 with Frightening Tribute

Fangoria

24

June 2024

BoxLunch Treat Truck Rolls into SDCC 2024 with Lupine-Crafted Fandom Feels

Collider

1

May 2024

Taylor Rooks Is Bringing Mental Health To The Forefront With LG’s ‘Transparent Conversations’

Essence

15

November 2024

Victoria Monét Talks Songwriting With Spotfy

Billboard

31

December 2023

HBO Max and Lupine Celebrate Queer Expression in Florida’s Art of Drag Series

Out Magazine

3

March 2023

HBO Max Transforms SXSW with Immersive Coffeehouse for The Last of Us & The White Lotus Variety

Variety

13

February 2023

Universal Standard Disrupts Super Bowl Fashion Norms with Inclusive Message

WWD

13

February 2023

Spotify Launches GLOW, a New LGBTQ+ Inclusion Initiative with Lupine Strategy

Billboard

Who We Work With

Who We
Work With

  • LG

    Spotify

    Hot Topic

    Max

    FX

    Teva

    Google

    WEBTOON

    LIONSGATE

    Wattpad

    TomboyX

    BOXLUNCH

    STRAVA

    COLGATE-PALMOLIVE

    Birdies

  • LG

    Spotify

    Hot Topic

    Max

    FX

    Teva

    Google

    WEBTOON

    LIONSGATE

    Wattpad

    TomboyX

    BOXLUNCH

    STRAVA

    COLGATE-PALMOLIVE

    Birdies

  • LG

    Spotify

    Hot Topic

    Max

    FX

    Teva

    Google

    WEBTOON

    LIONSGATE

    Wattpad

    TomboyX

    BOXLUNCH

    STRAVA

    COLGATE-PALMOLIVE

    Birdies

  • LG

    Spotify

    Hot Topic

    Max

    FX

    Teva

    Google

    WEBTOON

    LIONSGATE

    Wattpad

    TomboyX

    BOXLUNCH

    STRAVA

    COLGATE-PALMOLIVE

    Birdies

Howl at us:

howl@lupinecreative.com

Send us an Email

Terms and Privacy

Careers

Howl at us:

howl@lupinecreative.com

Send us an Email

Terms and Privacy

Careers

Howl at us:

howl@lupinecreative.com

Send us an Email

Terms and Privacy

Careers